Lovingly written and compiled by Simon Woody Wood

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is a legendary sneaker with a rich history and an enduring place in the fashion world

Press the heel protector firmly

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New Balance 550 White/Grey lilla818 Lovingly written and compiled byNew Balance Athletics, Inc. (NB), best known as simply New Balance, is one of the world's largest manufacturers of athletic footwear and apparel. Based in Boston, Massachusetts, the multinational corporation was founded in 1906 as the New Balance Arch Support Company. New Balance maintains a manufacturing presence in the United States as well as in the United Kingdom for the European market, where it produces some of its popular models.