Why admire other people's custom sneakers when you can make your own

with over 35 million pairs sold worldwide

Let the paint dry completely

Place a piece of thin plastic wrap over the sole after applying the product

shoes and other suede items

New Balance 2002R Black Dark Grey Size:EU 44.5 Why admire other people's customNew Balance Athletics, Inc. (NB), best known as simply New Balance, is one of the world's largest manufacturers of athletic footwear and apparel. Based in Boston, Massachusetts, the multinational corporation was founded in 1906 as the New Balance Arch Support Company. New Balance maintains a manufacturing presence in the United States as well as in the United Kingdom for the European market, where it produces some of its popular models.